PwC Brand asset development and build

Working in partnership with Wolff Olins, TheTin created a number of brand assets for the global launch of the new PwC brand.

Including a microsite, presentations and individual brand info graphics, the content was prepared and delivered against a tight schedule.

The microsite included a bespoke security solution that integrated into the existing PwC domain and provided a range of content from brand videos to custom flash animations.

A social element was developed to allow PwC employees to discuss the new brand and ask direct questions to the global brand team. This area generated significant usage and the site itself reached over 45,000 PwC employees in the first week of launch.

”In the space of six weeks from initial meeting to launch, TheTin put together a fantastic website that had the best hit rate and reaction anyone in PxC can remember.”
Mike Davies – Director of Global Communications

www.pwc.com