TheTin Limited: London based Digital design Consultancy
TheTin’s mission is to produce digital media that combines the emotive power of advertising with all the expectations we have of good design.
No doubt our backgrounds in advertising and product design inform our approach!
More than that, our expertise means that not only does our work embody all the ideals of form and function, it performs too.
Digital Strategy
For us, strategy is all about helping you make the most of your digital investment. Powerful cross channel design or state of the art content management solutions; all need careful planning and thoughtful recommendations that fit your requirements and open up new opportunities.
In recognition of our expertise, TheTin is a digital partner to a number of companies in the creative and marketing services sectors, including WhatIf!, Three Blind Mice, Locomotion, Rufus Leonard, and MediaRun Search. Please see the Partners section for more info on each.
The following examples showcase our expertise in this area:
Pan Macmillan
‘For book lovers, by book lovers’
As one of the largest fiction and non-fiction book publishers in the UK, Pan Macmillan has approximately 4.5% of the UK publishing market share. TheTin provided strategic advice, creative direction and technical development in the redevelopment of their website.
Briefed to create a site that would fulfill the business directive of adding value to its products and services, developing new customer relationships and generating revenue through the sale of books, TheTin delivered a website that puts the reader at the heart of the experience.
Working with branding consultancy Marshall Overy, TheTin created a new online identity as well as the visual style for the navigation and main areas of the site. The development process included extensive usability and accessibility testing and comprehensive functional and technical systems specifications were produced. Fulfilment, data-source and payment processing systems were integrated with complex templates being incorporated into the Content Management System, covering all the different areas of the site delivered.
Random House
A strategic and creative response
Appointed to advise on online marketing strategy and develop creative concepts for specific microsites to support upcoming book launches and authors, TheTin work closely with the marketing team of CHA Division of The Random House Group, one of the largest book publishing companies in the UK.
To date, TheTin have launched microsites to promote John Grisham and his titles, Ralph Steadman’s new book The Joke’s Over, his personal memoirs of Hunter S Thompson, and Random House’s partnership with Tesco, the Tesco Book Club.
Claire Round, marketing director of Random House’s CHA Division says, “The marketing environment for books is rapidly changing as readers are increasingly accessing information online. Being at the forefront of the industry in terms of digital marketing is a key objective for Random House, and TheTin’s creative and strategic response to our briefs on these projects will help us to achieve that goal.”
Waterford Wedgwood
‘Luxury, heritage and style’
Since 2001, TheTin have helped Waterford Wedgwood through digital innovation that now spans a portal that communicates with consumers, distributors and stakeholders around the world.
TheTin continues to provide the Group with strategic advice, design and management of their global online portal – the showcase for the Group’s main brands: Waterford Crystal, Wedgwood, Rosenthal, Royal Doulton, Spring and W-C Designs. TheTin have also managed Waterford Wedgwood’s global brand guidelines.
It encompasses brand microsites that showcase products and designers, collections and store and stockist locations and provides e-commerce shopping. And, it is the corporate presence providing live investor relations information and contact and recruitment details.