TheTin’s mission is to produce digital media that combines the emotive power of advertising with all the expectations we have of good design.

No doubt our backgrounds in advertising and product design inform our approach!

More than that, our expertise means that not only does our work embody all the ideals of form and function, it performs too.

Information management

Intelligent information management systems that capture, filter and organise data lie at the very heart of an effective digital operation. Our skill in creating bespoke systems that structure and simplify access to vast amounts of information makes life easier for all levels of your business, from your IT department and administrative team to your customer.

Medigold

Technological advantage for future success

Medigold Health Consultancy, one of the UK’s leading occupational health service and risk management specialists, appointed TheTin as a technology partner in a long term project, that encompasses a comprehensive review of its infrastructure and data management systems, as well as its corporate website.

“It is essential to the future of our business that we bring our data management systems in line with our long-term business objectives from the perspective of growth, client servicing and business development. Our aim is to provide value added functionality to our clients through a bespoke and unrivalled on-line Occupational Health Solution. Medigold firmly believe that TheTin have the vision and expertise to deliver this envisaged solution,” comments Alex Goldsmith, business development director at Medigold.

After a review the existing infrastructure and data management systems, TheTin consulted on architecture and platform issues and developed bespoke applications to deliver technological advantage that will facilitate, streamline and futureproof their data management and communications across the board.

www.medigold-health.com

Visa

Central Europe, Middle East and Asia (CEMEA)

The growth in the premium cardholder spend in emerging and mature markets in CEMEA led Visa CEMEA’s marketing team to brief their digital agency to build stronger differentiation across its premium portfolio and to create a richer cardholder experience in local markets.

With technical consultancy, development and implementation by TheTin, three distinct websites have been devised to promote the benefits of Visa’s three premium cards to prospective clients and provide information about bespoke features and services to existing cardholders, and are available in English, Russian and Arabic.

Tim Harper, co-founder and director of TheTin comments on the challenges of such an extensive project; “The Visa CEMEA Premium Cards project is unique in complexity because of the variety of languages and cultures that required bespoke solutions. Our Content Management System was customised after consultation with the visa.com team to minimise integration issues with the global system. The outcome was an offers database that was technologically in line with global group requirements yet be able to accommodate CEMEAs regional marketing and language requirements”.

The Content Management tool enables Visa CEMEAs marketing teams to reward their customers by selecting regionally appropriate promotions from globally negotiated offers and push them to the three different card sites in the relevant language. It also allows for consumer customisation. By selecting preferences the card holder can tailor the promotional offers to their personal interests and receive email updates about new promotions available through the website.