TheTin Limited: London based Digital design Consultancy
TheTin’s mission is to produce digital media that combines the emotive power of advertising with all the expectations we have of good design.
No doubt our backgrounds in advertising and product design inform our approach!
More than that, our expertise means that not only does our work embody all the ideals of form and function, it performs too.
Online Marketing
Successful online marketing campaigns depend on eye-catching and memorable consumer experiences. And with increasingly widespread Internet and broadband access, the opportunities for reaching and engaging your consumers have never been greater.
Please view the following examples for a sample of some of our work:
John Grisham
The World of Grisham
As part of an ongoing relationship with the CHA Division of The Random House Group, TheTin was tasked to design a site that forms a key part of the marketing strategy to promote sales and awareness of John Grisham's books in the UK.
Claire Round, marketing director, Random House CHA Division says, “John Grisham is a major bestselling author with millions of readers in the UK. We wanted to create a site with comprehensive information about the author and his work, but also one with the interactivity to allow Grisham fans to engage with the site so that the content grows organically to reflect their interests and needs.”
Structured into distinct levels, the home page is the hub from which to navigate individual content areas including an author section which features Grisham’s biography, news and interviews; a book section that contains information and trivia about Grisham's titles; and Grisham’s World, a community area that aims to build a dynamic fan community using Web 2.0 technology, as well as inviting reader polls, reviews and book purchases.
P&O Virtual Ventura
A cutting edge tour for a cutting edge ship
Faced with the challenge of how to promote a cruise ship that had not yet been built, P&O Cruises turned to TheTin and moving image specialists Three Blind Mice to created a ‘virtual tour’ at for Ventura, the £300 million superliner due to set sail in April 2008.
The tour combines live action, animation, 3d environments and commentary to present a luxurious interactive world that suitably reflects Ventura’s creative design, cutting edge features and market leading positioning.
P&O Cruises head of brand marketing Philip Price comments, “Cruising is the fastest growing sector in the travel industry and in an ever changing market it is important that we constantly look to new and creative ways to reach holidaymakers and show them what P&O Cruises has to offer.” He continues, “Ventura will be a ground breaking ship so the ‘virtual tour’ has to be equally cutting edge. We are really pleased with the site and it is already proving to be a great success with potential passengers who are increasingly finding out about us on-line.
www.virtualventura.co.uk/tour/
Ralph Steadman
The Joke's Over
The CHA Division of The Random House Group, one of the largest book publishing companies in the UK, appointed TheTin to create a number of microsites to support upcoming book launches and authors. TheTin has been tasked with concept creation, build and implementation.
The first of these microsites will promoted the launch of British cartoonist, caricaturist and author Ralph Steadman’s new book, The Joke’s Over, his personal memoirs of Hunter S Thompson. With access to original illustrations and photos, the site is a visually rich tribute to Steadman’s friendship with the legendary Thompson and features anecdotes, biographical history, the video of the ‘Ralph as Hunter’ interview, links to additional content and a competition to satisfy the most devoted fan.
Yamaha Sound Projector
The heart of a digital home
With design by TheTin and strategy by Bite Communications, Yamaha Electronics UK launched a new interactive and dynamic website solely dedicated to the award winning Yamaha YSP Digital Sound Projector. With more people looking to the web to research a product before choosing to buy, the easy-to-use site will act as a one-stop source of useful information for people interested in the YSP.
Designed to appeal to the target audience of savvy digital consumers between the ages of 18 – 50, the website shows how the wireless YSP fits neatly into the digital home. The website is split into the four separate areas of film, music, sport and gaming and highlights the optimum sound setting for each.
Terry Murphy, Yamaha product manager, said, “This new website represents a huge step forward for us in communicating with consumers and partners. Visitors to the site can easily see the award winning features of the YSP and the reasons why it’s taken the industry by storm with its breakthrough technology.”