Social media and the mobile internet now give us a platform that allows the production of immediate, relevant and most importantly shareable content. Video is a medium that lets you tell your story in a modern and relevant way that is accessible and attractive to your customers. Prompt responses to brand or market news, product developments and releases, even birthday celebrations in the office are all relatively easy to produce and can be pushed live through social channels in an instant.

As a professional services brand, these platforms give you an opportunity to stay relevant, keep on trend and to make sure that your clientele know exactly how you can help them navigate new and potentially exciting opportunities. It also allows you to show a bit of personality and to put out some more lighthearted content.

In the professional services sector there can often be a perception that these brands are a bit antiquated, dull or irrelevant to personal needs with only people who are in the know being able to fully appreciate the value they can add. This series by Saxo Bank was a really nice ending to 2018 and actually personally made me look deeper in to their products and services after it popped up on my LinkedIn feed.

You also need to consider the length and detail included in your video content. Large events like conferences or talks that your executives or leadership give are an amazing resource for video content, they can not only put across a great deal of information but also give more credibility to your brands knowledge and capabilities.

The full event could be put out on to YouTube as an unedited, raw account of the moment but you also have the opportunity chop it down in to more digestible pieces of content specific to a certain point. These can (and should) then be put on platforms such as LinkedIn, Facebook or Instagram as part of a campaign that links back to the full piece and can easily set you up with content for months!